Despite seemingly being well-connected digitally 24/7, teens are not completely abandoning TV, newspapers and the radio for new media.
Combining newsworthy earned PR placements and paid media messages has a major impact on consumer buying trends.
Cloud computing is entering the mainstream as a way to further empower employees with tools to do their jobs from anywhere.
Social, mobile and local forms of communication are gaining popularity by the day, but e-mail list databases still play a crucial role in reaching customers.
Case Study: Despite Tough ‘Giving’ Climate, PR Drives Record Donations for Washington, D.C., Respitality Program
Utilizing fresh research and innovative outreach to donors, PR agency 4GreenPs helped the National Children’s Center increase its 2010 fundraising effort by a third from the year before.
Poor employee morale is the No. 1 factor that decreases employee engagement, says an IABC study. Internal comms experts weigh in on how bad morale is identified and offer some cures.
Take this quick survey and share with us the most important questions you have about using Twitter for your PR efforts.
American consumers are still hesitant to trust companies, CEOs and senior executives, citing corruption and overpay as major reasons for mistrust.