Research


avatar

Quick Study: Loyalty Programs Confound Consumers; Shoppers Dish Dirt Online; Charities Are Tops Socially; Video Views Rise

â–¶ Loyalty Programs Miss Mark: A study by ACI Worldwide shows that many retail loyalty programs leave consumers feeling underappreciated, and many consumers are enrolled in a program they don’t completely understand. Key findings include: … | MORE »

Comments Off

avatar

Charting the Industry: Top 100 Brands Fumble on Facebook

While 84 of the top 100 brands have a corporate Facebook page, interaction with fans lags, with a full third of the brands not actively responding to fans’ posts and comments. | MORE »

Comments Off

avatar

Social Networking Fastest-Growing Mobile Content Category

Use of Facebook on mobile devices is up 121% compared to last year, according to comScore. | MORE »

Comments Off

avatar

Corporate Success Linked to Smaller, More Diverse Boards

Companies that have more female directors performed better during the financial crisis, according to a new study by Eversheds. | MORE »

Comments Off

avatar

Hoop Fans Add Social Media to Madness

One-quarter of American adults online are expected to use social media to follow the 2011 men’s NCAA basketball tournament. | MORE »

Comments Off

avatar

Quick Study: Hoop Fans Add Social to Madness: Smaller Boards Equal Better Biz; Bad News Travels Fast; Mobile Keeps Growing

â–¶ March Madness Turns Social: Nearly one in four online American adults (23%) revealed that they will be using some form of social media to follow this year’s men’s NCAA Tournament, says new research from … | MORE »

Comments Off

avatar

Charting the Industry: Ad Agencies Say PR Is Better at Social Media

While advertising may give PR high marks on its social media prowess, there’s still plenty of digital work to keep both worlds busy, so collaboration between the two is critical, say experts. | MORE »

Comments Off

avatar

Cyber Watch: So Far, Rising Gas Prices Fuel Little Concern Among Netizens

The amount of online chatter about gas prices has remained consistent despite the political protests in the Middle East, according to WiseWindow data exclusive to PR News. | MORE »

Comments Off

avatar

Setting PR Objectives: Forget About Complexities and Dive Right In

Formulating clear, concise PR objectives may sound easy, but there are stakeholder, research and measurement barriers to navigate along the way. | MORE »

Comments Off

avatar

PR News Survey: How Do You Define ‘Influencer’?

Given the importance of identifying and measuring influencers, PR News asked communicators to provide their own definition of the term. We present the top 10 answers, plus some honorable mentions. | MORE »

Comments Off