Research

Twitter Tops Facebook in Press Release Views

November 9th, 2011 by

While Facebook still drives most of the sharing of press releases, new data has shown that Twitter is responsible for driving more views.

Nearly Half of Employers Unhappy With Worker Performance

November 7th, 2011 by

While many business leaders report being unhappy with team members’ performance, those who are satisfied attribute success to one-on-one communication.

Sustainability Stagnant in Packaging

November 7th, 2011 by

After a five-year trend of increased sustainability and innovation in the packaging sector, the emphasis on sustainability has slowed thanks in large part to harsh economic conditions.

Quick Study: Sustainability Stagnant in Packaging; Video Is Engaging; Leaders Unhappy With Workers; Public Is OK Sharing Info

November 7th, 2011 by

â–¶ Sustainability Slows Down in Packaging Industry: For the last five years, an annual study by Packaging Digest and the Sustainable Packaging Coalition has shown sustainability’s steady growth as a driver of change and innovation… Continued

Young Americans Pledge Allegiance to Apple, Oreos

November 3rd, 2011 by

While the youth of America prefer Apple products in all of their respective categories, cookies and candy brands earn some of the highest equity scores.

Poll: Measurement, Media Relations Most-Desired PR Training Subjects

November 2nd, 2011 by

Tackling measurement strategies and connecting with journalists are two key areas in which PR practitioners feel they need more training.

Poll: Measurement, Media Relations Most-Desired PR Training Subjects

November 2nd, 2011 by

Tackling measurement strategies and connecting with journalists are two key areas in which PR practitioners feel they need more training.

Impact of Blogs on Women’s Buying Decisions

October 31st, 2011 by

When it comes to purchasing cars, women often seek advice from blogs and social networks, which has been shown to increase their confidence and lower stress levels.

Quick Study: Young Americans Pledge Allegiance to Apple, Oreos; Impact of Blogs on Womens’ Buying Decisions

October 31st, 2011 by

â–¶ Kids Love Apple, Oreos and YouTube: The Apple brand is ranked highest among Americans, ages 13-24, in its respective categories—computers, tablets and mobile phones—followed by Hewlett-Packard, Motorola and HTC, according to an October 2011… Continued

Quick Study: Young Americans Pledge Allegiance to Apple, Oreos; Impact of Blogs on Womens’ Buying Decisions

October 31st, 2011 by

â–¶ Kids Love Apple, Oreos and YouTube: The Apple brand is ranked highest among Americans, ages 13-24, in its respective categories—computers, tablets and mobile phones—followed by Hewlett-Packard, Motorola and HTC, according to an October 2011… Continued