Research


avatar

Top Retweet Driver: Person-ality

Social media platform provider GaggleAmp tracked 1.9 million tweets and discovered that, among six types of tweets, a person-mentioned element is by far the greatest driver of retweets. | MORE »

Comments Off

avatar

Top Retweet Driver: Person-ality

Social media platform provider GaggleAmp tracked 1.9 million tweets and discovered that, among six types of tweets, a person-mentioned element is by far the greatest driver of retweets. | MORE »

Comments Off

avatar

Quick Study: Financial Sector Dominates ‘Black List’ Transparency Ranking; E-Mail Delivery Rates Up, Open Rates Are Down

â–¶ In the Black: Corporate Responsibility Magazine announced its annual Black List, the Russell 1000 large-cap companies that tie for the bottom ranking in transparency and corporate citizenship. The list features 58 dimly lit companies, … | MORE »

Comments Off

avatar

Want to Work With a Research Vendor? Do Some Research First

Phil Blank of Javelin Research provides three tips for getting the most out of your partnerships with research consultants. | MORE »

Comments Off

avatar

E-Mail Delivery Rates Up, Open Rates Are Down

Metrics from over 2.8 billion e-mail messages revealed that delivery rates increased in 2010 while open rates decreased for several reasons, including mobile usage. | MORE »

Comments Off

avatar

Financial Sector Dominates ‘Black List’ Transparency Ranking

The financial sector accounted for more than half of the companies that failed to reveal public data points about their corporate citizenship policies. | MORE »

Comments Off

avatar

Quick Study: Are ‘Pollinators’ the New Queen Bees of the Internet? Execs Say Social Media Is Critical for Business Success

â–¶ Forget Influentials, Try Pollinators: According to a new study of online influencers by Martini Media and Added Value, there’s a new class of über-influencer online called “pollinators”—defined as 20% of the Internet population with … | MORE »

Comments Off

avatar

Charting the Industry: Barack Obama and the Immovable Force

President Obama has a long road ahead to reelection if the economy stays the same; here’s expert advice on moving the comms needle when the odds are against you. | MORE »

Comments Off

avatar

Are ‘Pollinators’ the New Queen Bees of the Internet?

Through hyperactive online sharing around their passion points, a new class of online influencers called "pollinators" has emerged on the Web. | MORE »

Comments Off

avatar

Agency Watch: Profitability Returns to ’08 Level

Agency profitability has rebounded from a four-year low, according to a StevensGould Pincus’ survey. | MORE »

Comments Off