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Local News Going Mobile

American adults are relying on mobile phones and tablets more than ever to keep up with community happenings, creating real time opportunities for news providers. | MORE »

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M&A Comms: Straddling the Line Between Too Much, Too Little Info

Often overshadowed by the deal and the deal-makers involved, mergers and acquisitions communications nonetheless can make or break the success of a marriage between two cultures. | MORE »

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Traditional Advertising Remains Top Online Traffic Driver

Social media sites are still trumped by more traditional advertising in driving Web site traffic, while search engines like Google and Bing yield the highest flow of traffic. | MORE »

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Following Japan’s Crises, American Public Is Divided on Nuclear

In the wake of Japan’s nuclear fallout, the U.S. public is split on whether nuclear power plants should be built on American soil, due in large part to environmental benefits and nuclear waste disposal issues. | MORE »

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New Managers Often Lack of Proper Training

The majority of bosses admit that their path to management wasn’t ideal, and workers discuss the six biggest complaints about their managers. | MORE »

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Retailers Proven Kings of Customer Service

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U.S. consumers rate retailers as the greatest customer service providers among 143 large companies, while healthcare providers rank last. 

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Quick Study: Public on Nuke Fence; Retailers Customer-Savvy; Managers Lack Training; Social Ads Low Traffic Drivers

â–¶ U.S. Divided on Nuclear: Three weeks after a massive earthquake and tsunami crippled four nuclear reactors in Japan, Americans are displaying only a slight shift in their opinions on nuclear power, says a new … | MORE »

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Charting the Industry: How Communicators Value Facebook

What does a Facebook fan mean to an organization? A new study that delves into fans and brands finds that gaining insight and customer loyalty are two major benefits for communicators. ROI, however, is another story. | MORE »

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Certifiably Consumable: Buyers Respond Best to Official Seals 

Consumers are more likely to purchase products that feature third party certifications than products with vague claims or environmental imagery. | MORE »

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Despite Multitasking, Consumers Still Drawn in by TV

While TV viewing habits have been greatly influenced by simultaneous online and mobile engagement, the majority of Americans’ purchasing decisions are still influenced by TV ads. | MORE »

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