Moms look to social media to participate in dialogues with brands, give feedback and get inside information.
Quick Study: Moms’ Online Engagement Impacts In-Store Buys; Face-to-Face Lives On: Meetings to Increase in 2012December 19th, 2011 by PR News
â–¶ Moms Look to Social Media for Engagement: Moms today believe social media marketing impacts their retail purchasing, according to the results of a study executed by Fleishman-Hillard in partnership with ModernMom.com. Most moms surveyed… Continued
In both the U.S. Congress and the U.K.’s Parliament, politicians have increasingly taken to Twitter to communicate with their constituents.
PR News has tracked 15 of the top 50 companies with the best corporate citizenship reputations to see how well they’re building their communities on Facebook.
Quick Study: Despite Weiner, Twitter Usage Rises Among Politicians; Content Spend Considerable in 2011—More in 2012December 12th, 2011 by PR News
â–¶ Policy Makers Get More Social: The rise in social media use is shaping and influencing policy worldwide, according to a new study from Edelman. Data Point: The Top Corporate Citizens And Their Presence… Continued
Porter Novelli’s Israel Mirsky suggests six questions to consider when analyzing your social media data.
In an increasingly saturated market, cable and telecommunications companies are now putting greater emphasis on customer retention programs—but most providers only initiate a program once the customer has started the process of leaving.
Quick Study: ‘Basics’ of Communications Preferred by Consumers; Service Providers Tardy With Retention ProgramsDecember 5th, 2011 by PR News
â–¶ Social Media is Not All That: Brands seduced by the hype around social media risk alienating their customers, says a new report by Pitney Bowes. Marketers investing time and money in social media interaction… Continued