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Quick Study: Hispanic Gap to Close; Relevance In Orgs Explored; Biz Info Lacking on Facebook; Online Content Consumed

â–¶ Social Media en Español: A social media gap that exists in the Hispanic market could present opportunities for communicators. The 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey says 92% of companies polled have social media … | MORE »

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Beyond the Media List: Creating High-Value Internship Programs 

Just in time for summer, Ayme Zemke of Beehive PR discusses the importance of goal-setting and providing work focused on building PR skills to benefit both interns and the agencies they serve. | MORE »

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Digital Staffing Flattens in Spring—Agencies Hiring Most

Employers in the digital communications sector report both fewer hiring plans this spring and difficulties in hiring appropriate candidates for open positions, while agencies boast aggressive hiring plans. | MORE »

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Millennials Prefer Change Through Individual Actions 

Members of the generation born from 1980 onward embrace social media as medium for enacting change, rather than traditional political channels. | MORE »

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Media Beat: Management Stories Rare But Favorable 

Management-themed stories—despite low share of voice—are getting a more positive take from the media, showing significant improvement over last year’s more critical tone. | MORE »

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Quick Study: Millennials Prefer Change Through Individual Actions; Digital Staffing Flattens in Spring—Agencies Hiring Most

As the economy slowly picks up, major media coverage of the top 100 U.S. corporations (tracked Dec. 2010 – April 2011) is decidedly positive, particularly management-themed stories—despite their low share of voice. Could it be … | MORE »

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Reputation Drives Brand Valuation

How a company’s shareholders perceive its value is largely determined by its reputation, and in certain cases reputations can be worth more than half a company’s value. | MORE »

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Sheen a PR Master?

After a rapid ascent in popularity in which he captured both the minds and computer screens of the nation, Charlie Sheen has taken a dramatic dive in positive impressions. | MORE »

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One Question Survey: Who Do You Want to ‘Like’ Your Facebook Page?

Mark Zuckerburg, Charlie Sheen or Donald Trump? Which public figure would provide the biggest kick-start to your brands Facebook page? | MORE »

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Execs Wary of Sustainability Efforts

Fortune 1000 executives and the general public alike are unconvinced that corporate America is "going green," as insufficient returns and a lack dedicated C-suite positions hamper efforts. | MORE »

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