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Tip Sheet: Five Steps to Aligning Strategy With Social Media

Despite the temptation to deploy social media "out of the box," the networks must be integrated with an organization’s strategic plan. Here are some tips for full alignment. | MORE »

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Case Study: Energy Education Sparks Reluctant Consumers to Get On Board With Trane’s Heating and Air Products

In a stagnant economy, PR agency Carmichael Lynch Spong and HVAC manufacturer Trane broke through consumer purchase barriers with product reliability and energy-saving proof points. | MORE »

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Quick Study: Are ‘Pollinators’ the New Queen Bees of the Internet? Execs Say Social Media Is Critical for Business Success

â–¶ Forget Influentials, Try Pollinators: According to a new study of online influencers by Martini Media and Added Value, there’s a new class of über-influencer online called “pollinators”—defined as 20% of the Internet population with … | MORE »

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Charting the Industry: Barack Obama and the Immovable Force

President Obama has a long road ahead to reelection if the economy stays the same; here’s expert advice on moving the comms needle when the odds are against you. | MORE »

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Are ‘Pollinators’ the New Queen Bees of the Internet?

Through hyperactive online sharing around their passion points, a new class of online influencers called "pollinators" has emerged on the Web. | MORE »

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Teens Read Newspapers. Repeat: Teens Read Newspapers

Despite seemingly being well-connected digitally 24/7, teens are not completely abandoning TV, newspapers and the radio for new media. | MORE »

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Earned and Paid Media Make Beautiful Branding Music

Combining newsworthy earned PR placements and paid media messages has a major impact on consumer buying trends. | MORE »

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Charting the Industry: Online Incivility Tunes Site Visitors Out

Incivility has increased in politics, the workplace, the classroom, businesses and online, prompting PR pros to learn how to keep their Web offerings devoid of hostility and keep users returning. | MORE »

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PR and Cloud Computing Forecast: Sunny Skies, Slight Chance of Rain

Cloud computing is entering the mainstream as a way to further empower employees with tools to do their jobs from anywhere. | MORE »

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Reaching for the Cloud: Basic Cloud Computing Applications

Calysto Communications founder and cloud advocate Laura Borgstede describes four basic cloud solutions and alternatives to help you get your PR efforts of the ground immediately. | MORE »

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