Research


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PR News Poll: Trade Shows Less Critical for Launching New Products

PR News asked its online community whether or not major trade show events like CES are as important for companies as they once were for introducing new products.

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Small and Medium-Size Businesses Keep Buzzing Over Social Media

Not only are local businesses increasingly embracing social media’s free aspects, they are also upping their spending on ads on social platforms.

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Tip Sheet: Put the Humanity Back in Communications

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes.

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Tip Sheet: Put the Humanity Back in Communications

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes.

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Quick Study: Custom Content Usage Soars; SMBs Buzz Over Social Media; Hispanic Group Tracks Corporate Inclusion

â–¶ Content—Much of the Time: According to the 2011 “Spending Study” conducted by the Custom Content Council in partnership with ContentWise, the total spend on branded content (or custom publishing) in 2011 was $1.9 million … | MORE »

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Quick Study: Custom Content Usage Soars; SMBs Buzz Over Social Media; Hispanic Group Tracks Corporate Inclusion

â–¶ Content—Much of the Time: According to the 2011 “Spending Study” conducted by the Custom Content Council in partnership with ContentWise, the total spend on branded content (or custom publishing) in 2011 was $1.9 million … | MORE »

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Social Sites’ Role In Reaching Key Influencers Grows

More than 70% of journalists and other media professionals are interacting with PR pros through social media platforms.

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C-Level Execs Recognize Public Relations’ Importance

PR skills such as building and protecting a company’s credibility and reputation have emerged as major assets for C-level executives.

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Marketing Heads: PR the Toughest ROI Nut to Crack

Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers.

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Quick Study: C-Level Execs Recognize Public Relations’ Importance; Social Sites’ Role in Reaching Key Influencers Grows

â–¶ Business Leaders Talk Up PR: With faith in business and government institutions waning and the reputations of even the most venerable brands at risk, corporate communications has emerged as an essential skill set for … | MORE »

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