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Vassar Opts for the One-Way Channel Crisis Response

Poughkeepsie, New York-based liberal arts school Vassar College gave false hope to 76 early-decision applicants on Friday, Jan. 27, when it erroneously informed them they were accepted to the school—only to tell them later they … | MORE »

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News Hooks, Sneak Peeks Prime PR Pump for Super Bowl Spots

Once upon a time, one week separated the NFC and AFC Conference championship games and the Super Bowl. There's nothing really in it for the fans to have to wait two weeks for big game, … | MORE »

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A Few Things About San Francisco

At PR News we’re pretty excited about our Feb. 16 Digital PR/Social Media Summit. Yes, we know we’ve got a great lineup of presenters: Ashley Dillon of Southwest Airlines, Stacy Green of Mashable, Sally Falkow … | MORE »

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Facebook’s Message to Investors: Look to the Stars

Facebook has been sending a loud and clear message to investors: Pay more attention to the value it will provide over the long term, and don’t get too caught up in how big it opens … | MORE »

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An Opportunity for Pinkberry to Do Good

Try to imagine worst-case scenarios for a corporate communications team—a company’s co-founder being arrested for beating a homeless man with a tire iron would likely rank somewhere near the top of the list. That’s the … | MORE »

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PR News Poll: All Hands on Deck for Social Media

PR News asked members of its online community if everyone on their communications team is expected to engage in social media. | MORE »

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PR News Poll: All Hands on Deck for Social Media

PR News asked members of its online community if everyone on their communications team is expected to engage in social media. | MORE »

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CEO Cred Suffers Biggest Barometer Dip in 9 Years

Edelman’s 2012 Trust Barometer study reveals a considerable decrease in CEO credibility and an increase in trusting social networking sites as sources of information about companies. | MORE »

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PR Council Roundtable: Smarter PR Best Route for Nonprofit Success in ‘Crippled’ Economy

In the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy. | MORE »

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PR Council Roundtable: Smarter PR Best Route for Nonprofit Success in ‘Crippled’ Economy

In the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy. | MORE »

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