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Quick Study: CMOs Can’t Get Grip on Digital/Social Platforms; Consumers Don’t See Value in Sharing Personal Data

â–¶ All the More Reason for PR to Handle Digital/Social: A new IBM study of more than 1,700 CMOs worldwide reveals that many question whether their organizations are prepared to manage digital change. The study … | MORE »

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Consumers Don’t See Value in Sharing Personal Data

PR pros should be careful about collecting personal data, as consumer are wary of sharing their information. | MORE »

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CMOs Can’t Get Grip on Digital/Social Platforms  

While the majority of Chief Marketing Officers plan to increase their use of social media in the coming years, their tracking of social media platforms is lacking. | MORE »

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Twitter Watch: As Fans Mourned Steve Jobs, Words Spoke Volumes

When Steve Jobs passed away on Oct. 5, 2011, PeopleBrowsr tracked Jobs-related terms on Twitter to see the most tweeted words before and after his passing. | MORE »

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Twitter Watch: As Fans Mourned Steve Jobs, Words Spoke Volumes

When Steve Jobs passed away on Oct. 5, 2011, PeopleBrowsr tracked Jobs-related terms on Twitter to see the most tweeted words before and after his passing. | MORE »

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Media Engagement Viewed as a Dating Game

Reaching consumers through a combination of paid, owned and earned media (POE)—viewed through the framework of a dating relationship—can help brands build trust with their targets. | MORE »

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Consumers Demand Greater Corporate Responsibility

Your company’s next CSR initiative may be its most important yet, as the majority of global consumers believe companies have a responsibility to address key social and environmental issues beyond their local communities. | MORE »

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Quick Study: Values-Based Companies Few and Far Between, Say Workers; Tweeters Demand Customer Service Answers

The song “Blame Canada” from the South Park guys notwithstanding, Canucks took the top spot on the Reputation Institute’s 2011 Country RepTrak, which measures the public perceptions of 50 countries around the world. The Institute … | MORE »

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Tweeters Demand Customer Service Answers

Twitter users don’t take to the popular social network for one-way communication, and brands that can follow up to complaints with responses have an opportunity to win over disgruntled consumers. | MORE »

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Values-Based Companies Few and Far Between, Say Workers

Internal communication pros have their work cut out for them, as the majority of workers feel their organization doesn’t effectively foster coordination between departments and groups. | MORE »

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