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Want Deeper Measurement Insight? Connect PR with Market Research

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task. | MORE »

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Quick Study: Community Papers Preferred Source of Local News; Marcom Mergers & Acquisitions to Increase in 2012

â–¶ Support Your Local Reporters: Readers in areas served by community newspapers continue to prefer them as their source of local news and advertising, according to research from the National Newspaper Association. People prefer the … | MORE »

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Quick Study: Community Papers Preferred Source of Local News; Marcom Mergers & Acquisitions to Increase in 2012

â–¶ Support Your Local Reporters: Readers in areas served by community newspapers continue to prefer them as their source of local news and advertising, according to research from the National Newspaper Association. People prefer the … | MORE »

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Case Study: Mining its Database for Bad Buzzwords, LinkedIn Raises Its Profile with a Seamless Global Media Relations Effort

With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media. | MORE »

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Case Study: Mining its Database for Bad Buzzwords, LinkedIn Raises Its Profile with a Seamless Global Media Relations Effort

With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media. | MORE »

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Social Signals Become More Critical for SEO Efforts in 2012  

Tweet this: For their SEO efforts, communicators will pay more attention to social signals in 2012 compared to 2011. | MORE »

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Social Signals Become More Critical for SEO Efforts in 2012  

Tweet this: For their SEO efforts, communicators will pay more attention to social signals in 2012 compared to 2011. | MORE »

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Want Deeper Measurement Insight? Connect PR with Market Research

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task. | MORE »

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PR News Poll: Trade Shows Less Critical for Launching New Products

PR News asked its online community whether or not major trade show events like CES are as important for companies as they once were for introducing new products. | MORE »

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PR News Poll: Trade Shows Less Critical for Launching New Products

PR News asked its online community whether or not major trade show events like CES are as important for companies as they once were for introducing new products. | MORE »

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