Drivers 18 to 54, who resist TV commercials and bypass online ads, can reliably be reached at the gas pump.
Ketchum partner and managing director of global research and analytics unit says data, analytics, statistics and math are becoming a necessity in the PR field.
Study points to the growing demand among companies for data that can drive strategic marketing decisions.
Communicators and marketers in the C-suite battle over "ownership" of social media, reports PR agency Makovsky.
40% of surveyed B2B communicators are not yet using social media in their communications efforts.
As data moves to the core of marketing communications, PR execs are playing a pivotal role in making better sense of that data.
PRIME Research CEO Mark Weiner covers why cost-per-thousand measurements can be useful in public relations.
Social media plays a huge role in consumers’ travel decision-cycles and experiences.
86% of B2C organizations market with content—regardless of company size or industry.
A study finds that more than three-quarters of young adults would think more highly of a company that helps them support a cause they care about.