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Reaching ‘Ungettables’: Best Place is At the Gas Pump

Drivers 18 to 54, who resist TV commercials and bypass online ads, can reliably be reached at the gas pump. | MORE »

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Big Opportunity: 3 Tips for Getting a Better Read on Data

Ketchum partner and managing director of global research and analytics unit says data, analytics, statistics and math are becoming a necessity in the PR field. | MORE »

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Data Inches Closer to the Core of Marketing Communications

Study points to the growing demand among companies for data that can drive strategic marketing decisions. | MORE »

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CCOs, CMOs Work In Harmony, With One Exception: Social Media

Communicators and marketers in the C-suite battle over "ownership" of social media, reports PR agency Makovsky. | MORE »

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More than a Third of B2Bs Shun Social Media

40% of surveyed B2B communicators are not yet using social media in their communications efforts. | MORE »

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Rise of Data and Online Analytics Offers PR Executives a New Pitch

As data moves to the core of marketing communications, PR execs are playing a pivotal role in making better sense of that data. | MORE »

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PR Myth of the Month: ‘CPM’ Does Not Apply to Public Relations

PRIME Research CEO Mark Weiner covers why cost-per-thousand measurements can be useful in public relations. | MORE »

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Social Platforms Telling Trove of Travelers Where to Go

Social media plays a huge role in consumers’ travel decision-cycles and experiences. | MORE »

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Communicators Invest Heavily in Content Marketing

86% of B2C organizations market with content—regardless of company size or industry. | MORE »

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PR Opportunity: Young Adults Keen to Advance Social Causes

A study finds that more than three-quarters of young adults would think more highly of a company that helps them support a cause they care about. | MORE »

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