Research

Download Big Data Applications for PR Purposes

July 14th, 2014 by

Many early adopters realize that data itself is not particularly valuable without the expertise required to interpret the information, and to identify and select from a variety of scenarios to achieve the optimal outcome.

The Next Millennium

June 30th, 2014 by

As millennials occupy a larger and larger swath of the U.S. population, the one-way conversation that marketers have practiced for years is slowly but surely being eclipsed by more give-and-take between brands and consumers.

Why Unpaid Internships May Now Mean a Loss in Brand Reputation

June 25th, 2014 by

Graduation season is in full bloom, as both newly minted graduates and undergraduates seek out internships as a springboard to full-time employment. However, if brands and organizations think they can continue having unpaid internships without raising questions about their reputation, they best think again.

Pitch a New Tent at Live Events and Conferences

June 23rd, 2014 by

Live events and conferences are considered a main source of revenue for b-to-b media companies, as ad dollars once devoted to print publications have pretty bottomed out. Now a lot of consumer media brands are getting into the events act, which enlarges the aperture for PR pros looking to get some exposure for their company or C-level executives.

YouTube: Not Just ‘Nice-to-Have’ Communications Tool

June 23rd, 2014 by

YouTube, owned by Google, regularly moves the goal posts to try and ensure more quality subscribers and that the best video content floats to the top of the search rankings. What’s your YouTube Channel strategy?

Case Study: Military Nonprofit Rallies the Troops to Turn the Tide

June 23rd, 2014 by

The Military Officers Association of America, with more than 380,000 members from every branch of the armed services, needed to put together an advocacy campaign in an effort to repeal proposed budget cuts for military families. And fast.

Rebuilding Reputation

June 16th, 2014 by

Four of the top 10 reputation decliners during the last five years are in the healthcare sector, according to data tracked during a five-year period by brand consulting company CoreBrand.

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Infographic: The State of Social Media for PR Pros

June 10th, 2014 by

Score one for analog? Sure, social media is all the rage right now among companies of all stripes. But print media was cited as the second most trusted media source, according to a recent study conducted by PR News and Cision, right behind traditional media venues online.

PR Revenue Increases, But Profitability Declines

June 9th, 2014 by

The PR field is growing, but at a decidedly sluggish pace. Top-line revenue grew a total of just 1.6% in 2013 compared with 2012, according to an exclusive study conducted by SGP Worldwide.

PR Tips for Harnessing Instagram and Pinterest

June 3rd, 2014 by

“Nobody reads anymore.” The comment was invoked Tuesday morning during PR News’ Social Media Summit (with a Taste of Tech). And while the statement betrays a slight exaggeration, there’s little doubt that visual storytelling is starting to encroach on the written word when it comes to the most effective way to get your messages out.