Research


avatar

Recent Spate of PR Deals Reflects An Industry In Search of Scale

Bringing two organizations together is tough. When you’re merging disciplines as well as cultures, it’s tougher still. | MORE »

Comments Off

avatar

Moving Past Principles to Unlock the Business Potential of PR Metrics

Every year, senior level PR research and measurement aficionados trek to exotic locales for the Annual AMEC (International Association for the Measurement and Evaluation of Communications) European Measurement Summit. The Summit has grown from a small gathering in Berlin to a mecca for the latest thinking in the measurement industry. | MORE »

Comments Off

avatar

The Path to Purchase (Increasingly) Starts With Mobile; Employee Relations A Tonic For Workplace Misconduct?

Mobile users reach for their devices early and often to find local information. Companies often find themselves focusing more on external communications to maintain a favorable public image.  | MORE »

Comments Off

avatar

Father’s Day Message for Brands: 43% of Dads Take Equal Responsibility as Caregivers

Gibbs & Soell examined attitudes among 469 parents (including fathers) of children under 18 about their attitudes toward their roles as nurturers and household managers.  | MORE »

Comments Off

avatar

Social Media and Mobile Video Equal More Web Sharing; Death of Newspapers Greatly Exaggerated (For a Change)

Respondents discover videos via social media sharing on their mobile device. Newspaper content is still in demand. | MORE »

Comments Off

avatar

Innovation Sounds Great (Until You Have to Pay For It); And Yet Another Sign That the Post-PC Era is Upon Us

Despite the growing importance of innovation, line extensions continue to take precedence over product development. Tablets go mainstream. | MORE »

Comments Off

avatar

Consumers Will Pay a Premium For a Brand “Experience”; Bucking a Trend, Gen-Yers Focus More On Their Savings

Consumers will pay more for a product if the brand offers an interactive experience. Gen-Yers say they plan to increase their savings over the next year. | MORE »

Comments Off

avatar

SMBs Boost Spending on Digital Marketing; Facebook & Fans Worth About $174 a Clip to Consumer Brands

Two thirds of small businesses plan to invest as much — or more — on digital marketing in 2013. The value of a Facebook fan has increased 28% since 2010. | MORE »

Comments Off

avatar

List of Most Reputable Companies Has a Few Surprises; Demographics Determine Social Media Activity PR Job Satisfaction

Forbes recently released data from its 2013 Most Reputable U.S. Companies report. | MORE »

Comments Off

avatar

Exclusive PRN Study: Social Spending Is Minimal; But Returns Are Encouraging

He added that as social channels proliferate, companies will up the ante on budgeting for such channels. “Social media lets you get more creative, for a relatively low-dollar cost, on how to get out the | MORE »

1 Comment