Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.
Apple Stumbles and Facebook Rumbles On; Video Didn’t Kill The Radio Star and The Gadget We Can’t Live Without
Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s report.
While videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium.
With the general economy on the upswing PR pros have reason to be hopeful about the future.
For consumers of media worldwide, online usage now exceeds offline media consumption.
Authority and influence continues to move away from business and government and toward experts and peers.
Aside from creating unique content and crafting a brand’s voice, they’re juggling several roles throughout any given day.