Research


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Emotional Aspect of Customer Service Most Critical

One in three global respondents to a survey preferred being treated well compared with having their issues immediately resolved. | MORE »

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While Face-to-Face Interaction Rules with CEOs, Social Media Engagement is Expected to Explode

Not known for their love of all things social, CEOs predict that within the next five years social media will be a top way to engage with customers. | MORE »

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Post-Recession Business Meetings Trending Shorter and Smaller

As the economy recovers, businesses still value face-to-face meetings, but they are minding their expenses in terms of the meeting duration and the number of attendees. | MORE »

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Top CEOs Engaged Online—Just Not on Social Networks

66% of CEOs of the world’s top 50 companies engaged online in 2012, compared with 36% in 2010, but only 18% use social networks. | MORE »

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Poll: Have We Entered the Post-’Client’ Age? 

Do you agree or disagree that PR and marketing agencies would benefit by eliminating the term "client" from their vernacular? | MORE »

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How Much the Most Reputable Companies Spend on CSR

According to data from the Reputation Institute, the top 10 most "reputable companies" are putting their money where their mouth is and meeting the public’s desire for CSR. | MORE »

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Digitally Satisfied Shoppers Likely to Purchase More

80% of shoppers are digitally engaged with brands in some way, but the stronger the connection, the greater the impact on public opinion and potential sales of a brand. | MORE »

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Consumers Take Closer Note of Companies’ Practices

62% of the public cares more about companies’ practices and policies today than they did 10 years ago. | MORE »

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Poll: How Would You Spend Super Bowl Ad Dollars on PR? 

Please click through to answer our latest poll: As a PR executive, how would you otherwise spend the $4 million for a 30-second commercial spot during the Super Bowl? | MORE »

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Poll: Most PR Pros Wait One to Three Days to Call After an Email Pitch

PR News polled its online community and found that most PR pros will wait one to three days before calling a journalist after emailing him or her a pitch. | MORE »

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