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Measuring Influence Requires More than Counting Social Media Followers

Influence is more than the number of friends and followers, or other quantitative metrics, says Margot Sinclair Savell.  | MORE »

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5 Tips to Get Started With ‘Big Data’

With the demand for data scientists high, PR pros must think about how to leverage Big Data. | MORE »

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Infographic: 2012 Paid Better for PR Pros than 2011

With the general economy on the upswing PR pros have reason to be hopeful about the future.  | MORE »

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Online Media Consumption Now Exceeds Offline Use

For consumers of media worldwide, online usage now exceeds offline media consumption.  | MORE »

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Smaller-Sized PR Agencies Ramp Up Digital Services

The percentage of agency revenue deriving from digital projects is projected to increase from 11% in 2011 to 13% in 2012. | MORE »

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2013 Edelman Trust Barometer: A ‘Crisis’ in Leadership

Authority and influence continues to move away from business and government and toward experts and peers. | MORE »

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Infographic: The 8 Different Hats of a Community Manager

Aside from creating unique content and crafting a brand’s voice, they’re juggling several roles throughout any given day. | MORE »

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5 Tips to Get More Return from Less Spend on Video

Whereas video may have once required staggering production costs, they can now be completed with a cheap hand-held camera and edited on basic software.  | MORE »

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Biz Leaders’ Long-Term Focus Plays Well with Public

Politicians who fail to act with long-term interests in mind can learn from forward-thinking business leaders | MORE »

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Weber Shandwick’s Mediaco: ‘A Fundamentally New Discipline’

Weber Shandwick’s new Mediaco division will put a new operating model for branded content.  | MORE »

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