A recent study concluded that drinking diet soda aids weight loss. That’s some creative, positive PR for the diet soda team, but digging a bit deeper into the story reveals that central finding to be misleading at best and outright dishonest at worst.
Without deploying IPv6 on their public websites, PR professionals could lose reliable Web metrics—the very tool that allows them to determine ROI and other critical business strategies.
In 2011, Catholic Charities Fort Worth declared it would do everything in its power to end poverty in the community. Unfortunately, in its first year, the program failed to get the attention of potential students, leaving classroom seats empty, program goals unmet and future funding at risk.
We asked the PR News community what’s on its summer reading list. Most of the books they suggest relate to the workplace, achievement and success, which tells us that everybody is in need of a real vacation.
If you want to get on the fast track in your organization via communications, you need to master two of the most traditional PR skills: written communications and media relations.
Communicators know that building a solid corporate reputation could take years—and vanish overnight if the company slips up. That’s why it’s so important for PR pros to play long ball.
Since geography and culture are so tightly linked, leaders should start to pay attention to the implications of cultural and geographical differences.
Smaller PR agencies continue to take it on the chin billings-wise. Part of the problem:
Shops valued between $3 million and $10 million are reluctant to raise their rates.