Research

How To Craft a ‘Made in America’ Message

August 18th, 2014 by

If a substantial amount of your products or services are manufactured or assembled in the U.S., you may be able to jump into the American Made movement that’s starting to accelerate.

Looking for a Happy Medium

August 18th, 2014 by

A new survey lends credence to how communicators can boost their value in a digital age: Create content tailored to the various stages of the purchasing process. Rinse and repeat.

Snapchat Cruises Past Twitter for Mobile Communications

August 13th, 2014 by

In light of new data from comScore, companies and their PR agencies may no longer have the luxury of pooh-poohing Snapchat.

PR News Survey: PR Starts to Take the Lead on Social Media

August 11th, 2014 by

In the last few years, social media has quickly moved to the core of marketing communications. As a result, PR executives of all stripes are jockeying to take the lead on social channels. Now it appears as if they’re making some progress.

Tracking Twitter

August 11th, 2014 by

The number of unique users who are engaged with the microblogging service continues to grow, giving brands and organizations more and more opportunities to drive the conversation.

Sharing Your Content Through Syndication

August 11th, 2014 by

It’s not just what you say but how far the reach that counts in today’s world of brand journalism.

The Guardian’s PR/Climate Change Survey Raises Agency Allegiance Questions

August 5th, 2014 by

According to the Guardian, major PR firms have agreed that they will not represent clients who deny man-made climate change or take campaigns seeking to block regulations limiting carbon pollution. But it’s not that cut and dry.

Infographic: How to Improve Your Company’s ‘Call to Action’

August 4th, 2014 by

Generating earned media is hardly a given, and PR pros are constantly on the hook to find other ways to get fannies in the proverbial seats.

Model Behavior

August 1st, 2014 by

C-suite managers who go it alone are probably going against the tide—at least when it comes to appealing to millennials, who think an inability to take advice from others shows weak leadership.

It’s Time for Action on PR Standards

July 28th, 2014 by

Although there has been a lot of talk about the adoption of the Barcelona Principles in the public relations community over the past few years, there has been very little detail reported about the voluntary standards that the industry is adopting to put these principles into action.