Digital Communications Channels are Playing a Larger Role

April 9, 2008

Digital Communications Channels are Playing a Larger Role:

• 73% of respondents who use online resources, have used Internet search engines to learn about companies' CSR records;
• 57% have used Web sites or independent groups;
• Nearly half have turned to corporate Web sites; and
• More than 25% - a 100% increase over last year's findings - are specifically turning to blogs or podcasts set up by customers or non-management employees of companies.