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Business Practices Matter
April 9, 2008
Business Practices Matter
The 2007 Cone Cause Evolution Survey, which tracks Americans' attitudes towards socially responsible business practices, finds that a company's commitment to social issues matters to employees and consumers alike:
- More than 66% of Americans say they consider a company's business practices when deciding what to buy;
- 87% would switch brands if one is associated with a good cause (vs. 66% from 1993);
- 66% of Americans consider a company's commitment to social issues when deciding which stocks or mutual funds to invest in, and 77% when deciding where to work;
- Advertising and the Internet are the two ways Americans most prefer companies to communicate their social or environmental practices;
- 72% want their employers to do more to support a social issue; and,
- 87% say they want companies to support issues based on where its business can have the most impact.
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PR News Webinar:
How to Communicate Your Corporate Social Responsibility & Green Commitments
May 21, 2008
Media Training Workshop
June 11, 2008
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May 15 - IABC Business Writing Conference
May 16 - Call for Entry - PR News Platinum PR Awards
May 16 - Platinum PR Awards
May 18 - PRSA Counselors Academy Spring Conference
Calendar
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