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Making the CSR Grade
April 9, 2008
Making the CSR Grade
If consumers were concerned about corporate social responsibility before, now they have a tangible way of keeping score of the best and worst players. Climate Counts, a nonprofit organization funded by Stonyfield Farm, released a Global Warming Scorecard that targets the everyday consumer to influence their purchasing decisions. The scorecard - based on 22 criteria that determines if companies measure their climate "footprint," reduce their impact on global warming, supported progressive climate legislation and publicly disclosed their actions clearly and comprehensively - offers consumers a ranking of 56 major corporations.
- Web Power: According to a survey by marketing consultant Robb High, agency Web sites are at the peak of their importance. Among the findings:
- 97% of clients looking for a new agency consider an agency's site when deciding;
- More than 75% of responding client decision-makers believe that the staff profile section of a Web site is the most important component;
- Nearly half of those poll have sites that only contain profiles of the senior-most people; and,
- 18% of respondents don't feature employee profiles on their sites at all.
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PR News Webinar:
How to Communicate Your Corporate Social Responsibility & Green Commitments
May 21, 2008
Media Training Workshop
June 11, 2008
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May 15 - IABC Business Writing Conference
May 16 - Call for Entry - PR News Platinum PR Awards
May 16 - Platinum PR Awards
May 18 - PRSA Counselors Academy Spring Conference
Calendar
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