"Liking" a brand on Facebook should be the start of a relationship between a consumer and a brand, not the end of a courtship. more

New Harvard research indicates that sharing one's own opinions and attitudes on social networks taps into the brain's pleasure center. more

Of the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl's have improved since 2010. more

A new Ginger Consulting study shows that influential, ahead-of-the-curve women view their smartphone as their essential lifeline. more

Yes, modern technology can help tremendously in gathering media clips and placements, but human analysis is still essential to gauging media sentiment. more

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