Research


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3 Brands Winning the Battle for Views on YouTube

As YouTube starts to ramp up its branding strategy, the website remains the go-to marketing vehicle for companies and organizations eager to get their messages out via online video.  | MORE »

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Coping with Marketing Discipline Dependencies

We can admit it—there are some agencies that still struggle with understanding synergies among the PR, content and creative disciplines. | MORE »

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Case Study: Adding ‘Rich’ Media Crucial for E-Newsletter Revamp

For the first few years after launch an internal e-newsletter had a tough time connecting with its audience. That changed dramatically when the company added video and interactive elements.  | MORE »

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Brand Familiarity Across the Board

CoreBrand ranking shows the high-tech sector (naturally) gaining more familiarity in 2013, as did the credit card industry. Familiarity, of course, can often be a double-edged sword.
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Decode the ‘Escape Artist’

There’s a good-time gal looking for products that offer her fun and frivolity. She’s the “Escape Artist,” focused on the “now” and willing to make a spontaneous purchase. | MORE »

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Tell a Stronger Story to the ‘Street’

Typically overlooked in the ongoing debate about financial regulations is the undeniable impact that they have had on investor relations and PR. | MORE »

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PR Query: What Are Some of the Toughest Words to Spell?

A habit of misspelling words can do serious damage to a professional communicator’s reputation. Whether they crop up in a quick email to colleagues or in a press release for your most important client, misspelled … | MORE »

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Measurement Is Critical to PR. ‘Vanity Metrics’ Are Not.

The Web, which is predicated on analytics, has enabled PR execs to get more comfortable playing the numbers game and, perhaps more important, giving meaning to the numbers as they relate to corporate goals and financial objectives. | MORE »

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PR Campaign Puts British Columbia on the Map in Two Major Markets

British Columbia has long been a hot spot for tourists throughout the world, but local tourism officials wanted to boost BC’s appeal to consumers in two of their key markets. | MORE »

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SEO on Collision Course With Public Relations

During the past year and a half, Google has undergone a significant transformation to its search algorithm through its Penguin, Panda and Hummingbird updates. The primary focus has been to reduce or completely eliminate the influence of low-quality websites and “SEO’d” content.  | MORE »

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