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PR News' PR Measurement Conference March 23, 2010, Washington, DC Register NOW! |
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Study: Big Shift in PR Pros’ Perceptions and Use of Releases
While the press release is still considered a key vehicle for delivering news to the media, PR professionals are using them for much more in the digital age, according to a new study that examines PR professionals' perceptions of press releases, and their motivations to using them as part of their communications platform. more PR News and Waggener Edstrom Worldwide Survey: Participate in the "Social Media as a PR Measurement Tool" quick survey now! |
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PR Measurement Conf.: March 23, Washington, DC |
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Mar 16 - Twitter All-Stars: How to Adapt Twitter for Your Own Communications Needs |
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