When communications professionals understand how to think about their own research needs and specify useful parameters, they’re far more likely to get real value for their research dollars. Here are tips for creating an effective RFP. more

A new PR News survey, "Communications in an Age of Transparency," finds that while some say their employee communications are "excellent," many see room for improvement. more

As consumers tighten their budgets and consider simpler lifestyles, how should public relations react? more

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