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Study: Big Shift in PR Pros’ Perceptions: A PRNews/PRWeb Survey

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Research
Study: Big Shift in PR Pros’ Perceptions and Use of Releases

While the press release is still considered a key vehicle for delivering news to the media, PR professionals are using them for much more in the digital age, according to a new study that examines PR professionals' perceptions of press releases, and their motivations to using them as part of their communications platform. more

 

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Release Tactics, Changing Perceptions of Press Releases

Fielded to nearly 600 PR professionials, this PR News/PRWeb survey aimed to learn the tactics, perceptions and trends around traditional (sent through the wire) and online press releases. The survey findings show that press releases are in a transformational stage. more

Mainstream to Tweetstream: The Future of Integrated Measurement

Digital communications’ impact on meeting business objectives is more indisputable than ever, but that doesn’t mean executives have abandoned traditional media measures—quite the opposite. A recent survey of PR News and BurrellesLuce measuring goals in integrated marketing programs yielded interesting results. more

Communicators Miss Boat by Failing to Measure the Competition

The PR/communications profession as a whole seems to have come a long way in understanding the value of measuring and analyzing the effectiveness of their media relations efforts—this according to the results of the PR News/Cision Media Measurement survey. The results also shed light on the various aspects of media measurement that are increasingly viewed as important. more





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