Edelman's 2012 Trust Barometer study reveals a considerable decrease in CEO credibility and an increase in trusting social networking sites as sources of information about companies. more

A Weber Shandwick study links corporate reputation with the public's propensity to buy products and services; experts weigh in on how to make that link a positive one. more

While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control. more

Canadians trust the Internet more than loved ones when it comes to making purchase decisions, according to a new study. more

Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task. more

• Quick Study: Reputation Index Features Long-Established Brands; Girls Perceive Glass Ceilings Blocking Leadership Roles
• Quick Study: CEO Cred Suffers Biggest Trust Barometer Dip in 9 Years; Execs: Societal Contribution Must Figure in Company Value
• PR Council Roundtable: Smarter PR Best Route for Nonprofit Success in ‘Crippled’ Economy
• PR News Poll: PR Pros to Use Texting in 2012 Campaigns
• Majority of Companies Dedicate 1-3 People to Social Media
• How PR Can Feed the Data Journalism Pipeline
• Quick Study: Community Papers Preferred Source of Local News; Marcom Mergers & Acquisitions to Increase in 2012
• Social Signals Become More Critical for SEO Efforts in 2012
• Case Study: Mining its Database for Bad Buzzwords, LinkedIn Raises Its Profile with a Seamless Global Media Relations Effort
• PR News Poll: Trade Shows Less Critical for Launching New Products