Research, Research, Research: Maintaining Buzz for Mature Brands

For the last two years, Taco Bell's 'Buzz Marketing Team' has been meeting every Wednesday morning at the fast food giant's Irvine, Ca.-headquarters. The group, which huddles
for an hour or so, includes the company's PR director, human resources manager, business-planning executives, merchandising and product development people, as well as the
company's advertising agency partners.