According to a new study "Research Doesn't Have to Put You in the Poorhouse." Researcher Walter Lindenman offers tactical advice on getting the stats you need without breaking
the bank. Among his suggestions: think carefully before commissioning a study you don't need. The report also offers seven cost-effective alternatives to custom research, which
can carry a pricetag between $20,000 and $100,000. For the full text, visit http://www.instituteforpr.com.
Research on a Dime
