Reputation Index: July 2005-September 2005

Research and analysis firm Delahaye released its Q3 reputation index last week, and retail behemoth Wal-Mart landed in the number one spot with the most
quantitative and qualitative news coverage over the past quarter. Despite a slew of negative reports highlighting its workplace bias and community backlash, Wal-Mart's efficient
response to Hurricane Katrina (contrasted with FEMA's disastrous one) garnered enough positive coverage to supercede any residual negativity. It swapped places with
Microsoft, which reigned as numero uno in Q2 of 2005 and Qs 2 and 3 of 2004.