Reputation For Some Looks Rosy

In the wake of yet another accounting scandal, who would guess that any corporation's reputation would increase in 2002? According to the 2002 Fortune/Roper Corporate
Reputation Survey, however, financial services companies and travel companies all have seen gains in reputation over 2001. The survey of 17,000 American adults showed that on a
scale of zero to 10, regional banks, property/casualty/life insurance companies, security firms and mortgage lenders saw a reputation improvement close to a full point (see
chart). Consumer credit companies, along with hotels and airlines, saw an improvement of about half a point. John Gilfeather, vice chairman of RoperASW attributes the gain,
particularly for companies providing insurance, to an increased need for security among the American public. (Gilfeather, 212/599-0700)