Reinventing Government

In January, nearly 100 new senators and more than 430 freshman congressional representatives will flock to Capitol Hill with new press secretaries in tow. Time for public
affairs counselors to polish their elbow-rubbing skills. How can you get in good graces with the 2001crowd? The faces may be changing, but the rules surrounding press secretary
courtship are the same. Some tips from the experts at Vocus, a provider of Web-based relationship management tools for public affairs pros: