The Economy of Redesign
The Economist may not redesign often, but when it does, there's nothing economical about it. In only its fifth major revamping since its launch in 1843, the magazine is
debuting a $2.5 million global campaign touting its new look. Starting with the May 12 issue, the mag appears in color throughout, with a streamlined layout designed to
complement the unchanging editorial focus on clarity and analysis.
(Humphry Rolleston, 212/541-0540)
The Changing Face of Entrepreneur
Entrepreneur magazine is redesigning to suit the style of today's entrepreneur. The mag's average reader is younger, more tech savvy and more strapped for time than in the
past, meaning the new layout had to allow readers to scan for key ideas. New columns focus on topics like finance, marketing, business management and technology.
Entrepreneur.com will relaunch along with the print product on May 22.
(Entrepreneur: Erinn Fry, 949/261-2325)