Real-Time Crisis Management

It seems counter-intuitive - you know "20/20" is about to break a damaging story on your company, and you alert 500 consumers to turn on their tubes? This isn't exactly a
call-all-my-friends-I'm-gonna-be-on-TV situation. But it is an opportunity to cull immediate feedback on an image crisis, according to Strategy One (a research subsidiary of
Daniel J. Edelman, Inc.) and Ntercept Communications.