Win-win (for both you and the press) media relations tactics aren't always easy to come by, but adding radio media tours to your PR toolbox is a definite winner.
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That's based on a comparison of nearly 300 radio media tours by the News/Broadcast Network, a tour producer based in New York, that looked at how many broadcasters used the tours they released.
N/BN examined whether or not media outlets used the tours it conducted from 1995 through Aug. 28, 1997. And it concluded that the average audience has increased about 33 percent - from 3.3 million to 4.45 million audience members. During that same period, the number of broadcasts jumped from 31 to 35.
A word of caution: if you haven't relied on radio media tours, do some comparison shopping and review the work the company's completed for other clients before sealing a deal.
(N/BN, 630/963-4455)