Quick Study: E-Mail Marketing’s Untapped Potential; CMOs’ Learning Curve; Big Brother at Work; Public Confidence Slides

â–¶ E-Marketing’s Potential Real, But Unrealized: A recent survey conducted by Internet Retailer suggests that although revenue numbers for retailers are down, sales conversion rates for e-mail marketing tactics rose for nearly a quarter of those surveyed, while more than half of the respondents reported little to no change.