Quick Study: Values-Based Companies Few and Far Between, Say Workers; Tweeters Demand Customer Service Answers

The song “Blame Canada” from the South Park guys notwithstanding, Canucks took the top spot on the Reputation Institute’s 2011 Country RepTrak, which measures the public perceptions of 50 countries around the world. The Institute reports that on average, numbers are significantly down from 2010, reflecting a growing cynicism people have due to developments in the world economy.  Source: Reputation Institute

 â–¶ Internal Comms Is Full-Time Job: CEOs in corporate America are six times more likely than average workers to believe they work in a company where people are inspired, a new study from LRN finds. In fact, employees say they are primarily coerced (84%) or motivated (12%) by carrots and sticks on the job rather than inspired by values and a commitment to a mission and purpose (4%). Other relevant findings include:

 

• Only 9% of employees believe they work for a high-trust organization where there is little or no fear or coercion.

• Only 12% say they work for companies where decisions are made based on long-term considerations, while 60% said that short-term mind-sets prevail.

• 90% work for organizations that don’t effectively foster coordination between departments and groups.

• Companies that self-govern through values significantly outperform those who don’t. These companies experience higher levels of innovation, employee loyalty and customer satisfaction, lower levels of misconduct and less employee fear of speaking up and retaliation.

• In companies that do self-govern through values, 94% agree that employees report unethical behavior when they see it, compared to 62% in what the study characterizes as “informed acquiescence” companies and 26% in “blind obedience” companies.

Source: LRN

â–¶ Tweeters Demand Answers: A poll of 1,300 Twitter users by Maritz Research finds that those who use the network to complain about their customer experience overwhelmingly want companies to listen to their comments. And, these tweeters want their complaints addressed. Survey highlights include:

• Just 33% of survey respondents actually received some type of follow-up after they tweeted their complaint.

• However, 83% of those who did receive a follow-up said they liked or loved hearing from the company.

• Almost 75% of those people who received a response were very or somewhat satisfied with the response they received; opposed to just over 15% who were either very or somewhat dissatisfied with the company’s response. PRN

Source: Maritz Research