*The Upward Viral Spiral Continues: A comScore Video Metrix survey has revealed that Internet video continues to grow at astounding rates. The survey found that during March
2008, U.S. Internet users watched a total of 11.5 billion videos. None other than Google ranked first for the month, with more than 4.3 billion videos viewed, 98% of which were
hosted by YouTube.com. Fox Interactive Media ranked a distant second, at 477 million clips. Yahoo and Viacom Digital placed third and fourth, respectively.
The study also found that:
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Nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March;
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Google sites also attracted the most viewers (85.7 million), who watched an average of 51 videos per person;
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73% of the total U.S. Internet audience viewed online video;
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84 million viewers watched 4.3 billion videos on YouTube (50.4 videos per viewer);
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47 million viewers watched 400 million videos on MySpace (8.4 videos per viewer);
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The average video duration was 2.8 minutes; and,
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The average online video viewer watched 235 minutes of video.
Source: comScore Video Metrix
*Say It to My Face: Face-to-face communication is the most common method of employee interaction used by small- and midsize enterprises, according to an IABC/Gevity Institute
research study. The data was drawn from 609 organizations worldwide, examining face-to-face, print and electronic forms of employee correspondence. Of those polled, 81% had an
open-door policy, while 79% held management meetings to communicate with employees.
Further survey findings include:
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In addition to the face-to-face conversations, open-door policies and management meetings mentioned above, other in-person practices included staff meetings (77%),
management by walking around the office (66%) and employee forums (42%);
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E-mail is currently the most commonly used electronic communication practice (78%), followed by portable devices such as cell phones or laptops (75%) and a company Web site
(74%);
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41% used open book management and 36% used printed newspapers and magazines to communicate with their employees; and,
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The least-used print vehicles were anonymous suggestion systems (22%) and letters mailed to employees' homes (22%).
Source: IABC/Gevity Institute
*Execs Caught in the Web: Are corporate-level executives following the rest of us into the digital age? Slowly but surely, according to a Business Elite/Ipsos MediaCT study.
While 50% of the executives surveyed reported that the Internet had little influence in their reading of business publications, 38% said that using a business publication's Web
site was part of their daily routine. Other notable statistics uncovered by the research:
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While the Internet is the No. 1 source of information for executives overall, it ranks third among CEOs;
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National newspapers are the top choice for CEOs and the corporate-level personnel;
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Among the sources that executives turn to first for business help, the Internet tops the list for total executives, but corporate-level executives and CEOs give their
highest ranking to business magazines; and;
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More than half of executives surveyed said that they purchased products as a result of Internet advertising. About 40% said they had done so as a result of TV or magazine
advertising, more than 33% said newspaper advertising had prompted them to purchase and almost 20% said radio spots had resulted in purchases.
*The Art of Investigative Negotiation: In an article for Harvard Business Review, writers Deepak Malhotra and Max H. Bazerman specify five principles of investigative
negotiation--that is, expanding agreement options by posing questions to uncover info about the other party's constraints, interests and priorities.
The five negotiation principles are:
1. Ask why the other side wants what it wants.
2. Mitigate the other party's constraints.
3. Interpret demands as opportunities.
4. Create common ground with adversaries.
5. Investigate even if the deal seems lost.
Source: Harvard Business Online PRN