Quick Study: The Trust Barometer; Use of Online Video Skyrockets; Video-Buying Tips of the Trade

*Only as Far as I Can Throw You: The ninth annual Edelman Trust Barometer, released last week, examines consumer trust in various areas of business. This year, the survey has

uncovered a widening gap between trust in business and trust in government; an increase in trust in media; and the rising importance of social media. With all the implications of

trust of PR execs' role in managing and maintaining reputations and brands, these findings are an important measure of the state of business today. Here are some key results: