Quick Study: Shift In Consumer Decision-Making Patterns; Recruiting Top Talent; Word-Of-Mouth Marketing

How Fast Consumers Make Up Their Minds

Weber Shandwick recently released a consumer research report that points to rapidly shifting consumer decision-making patterns and speed-to-action. The global survey, titled "New Wave of

Advocacy," polled nearly 600 consumers in nine countries and gleaned the following behaviors:

  • 63% of respondents said they are deciding more quickly to support or reject issues, causes, companies, products and services than they did two to three years ago.