Quick Study: Profitability Respected by Consumers; Productivity Fights Downturn; Legacy & New Media; Top Marketing Trends

*Consumers Respect Profitability: A study conducted by MS&L Worldwide and GfK Roper Public Affairs indicates that between 70% and 80% of global consumers understand and

embrace the idea that successful companies and organizations, despite their broader social and community obligations, need to focus on maintaining profitability first and

foremost. Among the findings: