Quick Study: Presidential Campaigns Inspire Execs in New Media; Branded Entertainment Marketing; Flex-Time

*Presidential Campaigns Guide Businesses in Terms of New Media: The 2008 presidential campaign serves as the harbinger of change in marketing strategies and the use of new

media, as well as understanding how social networking can be adapted for building, marketing and, in some cases, defending a brand, according to a new paper from Deloitte

Consulting LLP. The paper's authors, David Smith and Rob Underwood, offer these insights for companies to consider based on the campaign to-date: