â–¶ Moms Look to Social Media for Engagement: Moms today believe social media marketing impacts their retail purchasing, according to the results of a study executed by Fleishman-Hillard in partnership with ModernMom.com.
Most moms surveyed say social media is changing the in-store customer experience. Facebook is the space moms use most for brand engagement (84%), followed by blogs (69%) and online communities (63%). Also, when asked to select all categories of branded products or services they interact with most online, clear category leaders included food/recipes (88%); health and beauty (86%); children’s products (84%); and clothing/fashion (73%).
The study looked beyond the channels moms use to uncover what captures their attention and keeps them engaged in these spaces.
Moms said the dialogue with brands in these spaces should allow them to give feedback to the brand, read articles with tips and advice or get inside information about the brand.
These social activities provide more value to them beyond learning about a product or service.
Other findings from the study include:
• About half (48%) of moms say they are following a brand on Twitter.
• One-third of moms using Facebook and Twitter to receive branded communications are following more than 20 brands in each of those spaces.
• 56% of moms tend to avoid online ads because they are viewed as untrustworthy.
Source: Fleishman-Hillard/ModernMom.com
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| With the economy still in flux, this hasn’t been a great time for salary increases among PR professionals, as nearly 30% received no increase at all in 2010, and about 40% garnered 1-3% raises, according to the just-released PR News Salary Survey. PR News subscribers can access the report by contacting Client Services ([email protected]). Source: PR News |
â–¶ Event PR Alive and Well: Nearly two-thirds (60%) of meeting suppliers around the world expect the number of events and meetings planned to increase next year, according to the American Express Meetings & Events “2012 Meetings Forecast.”
The survey of corporate meeting planners, buyers and hotel suppliers based around the world also finds that companies are continuing to support meetings and are projected to increase overall meeting budgets, while the spending for individual meetings are expected to decrease or stay flat compared to 2011. Study highlights include:
• Shorter and Smaller: The number of attendees per meeting will likely decrease as will the number of days, according to hotel suppliers.
• Closer to Home: Suppliers indicated planners want meetings closer to their businesses, with 53% of their clients requesting more local meetings. This is also likely tied to the effort to keep individual meeting costs down.
• More Green: Hotel suppliers noted 47% of meeting clients have green request/requirements for their events. Meeting planners corroborated this trend, with 73% indicating clients are showing increasing interest in reporting green measures. PRN
Source: American Express