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â–¶ iPad Reshapes Content Consuming Habit: Consumers in the U.S. owning Apple’s iPad are using it to replace other media channels and electronic devices, new figures by Brainshark show. Of the 1,300 iPad owners polled, 67% say it now served as a substitute for books, 32% for GPS navigation systems, 31% for traditional cameras and TV sets, and 24% for video cameras. Other study highlights include:
• While 92% of the panel say that the iPad currently supplements their laptop, 51% expect it to become their primary computing platform in the next two years.
• The respondents cite the following benefits of the iPad: The fact it switches on instantly (88%) and the range of apps available (72%).
• Other notable findings include: 58% cite the fact they can keep in touch on the move; 43% say the iPad serves as a “pacifier” for their children; and 27% regard the tablet as a “piece of art.”
• The most common activities undertaken on the iPad by business users were checking work e-mails(82%); viewing or delivering presentations (74%); and accessing enterprise apps (46%).
• 30% say the device has helped them impress clients, and 21% reveal it has assisted them in closing a business deal.
Source: Brainshark
â–¶ Millennials Would Rather Work on Wall Street than Fight Wall Street: A poll taken on the one-year anniversary of the Occupy Wall Street movement finds that 26% of respondents ages 18 - 29 would prefer protesting Wall Street over working on Wall Street (for more on Millennials see the 09/17/2012 issue of PR News). Other findings from the Generation Opportunity Millennials poll include:
• 76% of respondents believe that the lack of job opportunities is shrinking the American middle class.
• Just 38% believe that today’s political leaders reflect the interests of young Americans.
• 76% plan to vote in the election for President this year.
• 89% of respondents say the current state of the economy is impacting their day-to-day lives. Some of those daily impacts include: Reduced entertainment budget (51%); reduced grocery/food budget (43%); cut back on gifts for friends and family (43%); taken active steps to reduce home energy costs (36%); tried to find an additional job (32%); sold personal items or property—cars, electronic appliances or other possessions (27%); changed their living situation (26%); and skipped a wedding, family reunion or other significant social event (17%).
Source: Generation Opportunity