Quick Study: Gamma Females Woo Marketers; E-mail Addicts Anonymous; Your Favorite Color’s Career Implications

*"Gamma Females" Are Valuable Marketing Targets: A new report by the Meredith Corp. shatters the conventional wisdom that "alpha females" hold the bulk of buying/critiquing

power, and as such warrant the most targeting. It is in fact the "gammas"--comprising more than half the female population--who are forming active social networks and using a

variety of technology to share their opinions about what they are passionate about.