Quick Study: Building Brand Loyalty; Best IT PR Agencies and Corporate Departments; Web Site Faux Pas

*Building Real Brand Loyalty: Steve McKee of BusinessWeek.com makes the point that if a company strives to achieve share of heart among its customers, it will end up with share

of wallet as well, but the reverse may not always be true. So how do you establish a lasting relationship with your customers that will reinforce the brand? Here are five ideas to

keep in mind.