Quick Study: Baby Boomers Bring Home The Bacon; Customer Relations Gets Tech Make-Over; Diversity Rankings

The "Boomer"ang Effect

A new study released by Weber Shandwick in conjunction with KRC Research revealed that companies are overlooking a relatively untapped area through which to gain competitive

advantage: the relationship networks of baby boomers, or people between the ages of 42 and 60. According to the survey, which polled more than 500 U.