Q/A: Staying Ahead of the Eight Ball in CSR

Hoping to enhance its global corporate responsibility efforts, Burson-Marsteller recently named Bennett Freeman as Managing Director for Corporate Responsibility in the firm's
U.S. Corporate and Financial Practice. Freeman, a former deputy assistant secretary of state for Democracy, Human Rights and Labor, will play a key role in helping Burson-
Marsteller clients deal with domestic and global issues facing multi-national corporations. Freeman is based in Burson's Washington, D.C. office, but he'll spend a great deal of
time traveling to huddle with clients. PR NEWS talked with Bennett about his goals, as well as trends in corporate social responsibility.