Q/A: Pitching Press to the Press

Jolie Hunt (jolie.hunt@ft.com) recently took over as PR director for the North American region of The Financial Times. The salmon-colored
daily, which launched in the U.S. in 1997, has struggled against the ad recession stateside but circulation continues to grow, up to 142,000 from an initial circ of 35,000. Hunt,
previously business development manager for the FT, will steer the media brand's PR efforts; she's also involved in the newspaper's new ad campaign, which launched earlier this
month with the tagline: "Read to Lead." PR NEWS talked with Hunt about the challenges ahead.