Q/A: Patient in need of PR

HealthSouth Corp., the nation's largest chain of rehabilitation
hospitals, has been on the front pages practically every day lately
because of a growing accounting scandal. When the scandal broke,
HealthSouth hired global health consultancy Euro RSCG to handle the
front-end of the crisis. (The agency steered communications for the
first two weeks of the crisis). Susan Noonan, president of Euro
RSCG, talked with PR NEWS about the challenges the agency has faced
in counseling HealthSouth.