Q/A: Kistle Wants To Take IABC ‘Above and Beyond’

David Kistle is catching a flight to Birmingham, Alabama to huddle with a few IABC chapters. Or is it back to Minneapolis? to work on his accounts as senior VP at Padilla Speer
Beardsley, where he heads the PR firm's measurement practice. Kistle, the 2004-2005 Chair of the International Association of Business Communicators (IABC), has been racking up
the frequent flyer miles since becoming IABC Chair last summer. Getting more face time (and expanding the dialogue) with senior communication execs is just part of Kistle's
agenda. Perhaps more important, he's eager to go beyond typical PR circles to make the IABC more well-rounded as it relates to the concerns of corporate America. To that end, he's
launched a new blog to address myriad issues facing senior PR execs (http://blogs.iabc.com/chair/). Fair to say, he's got a full plate these days. (Kistle also is an adjunct
professor of communications at the University of Minnesota and Webster University in St. Louis.) But he still found time to chat with PR News about what's ahead for the IABC,
measurement trends, and the benefits of a nimble Board of Directors.