Putting E-Commerce in the Palms of Influential PR Hands

The Case for Wireless

Handango, an online e-tailer of software for handheld devices, hit the marketplace in spring 2000 at a time when many dotcoms were entering crash-and-burn mode but the site's
founders were confident that their b-to-b e-commerce platform had a good chance of survival. The market for handheld devices such as PDAs and other mobile gadgets was hot.