PUBLIC SERVICE ANNOUNCEMENT

AMERICAN INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS

FEED THE PIG

THE AMERICAN INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS (AICPA) WAS DETERMINED TO TEACH YOUNG ADULTS THE IMPORTANCE OF CONTROLLING THEIR FINANCES. PARTNERING WITH AD COUNCIL,

THE AICPA SPONSORED THE "FEED THE PIG" CAMPAIGN--THE BASIS OF A NATIONAL FINANCIAL LITERACY PSA THAT TARGETED AMERICANS AGES 25-34 AND USED A CHILDHOOD ICON--A PIGGY BANK--AS ITS

ICON.