Psycho-Geometrics Help You Know What ‘Shape’ Your PR Team’s Personality Is In

Most PR and communications executives have realized by now that their professional roles in their organizations are a potent cocktail of approximately one part tactics and two

parts psychology (this data is not scientific). There is the hand-holding of clients who are apprehensive about a new strategy or who are resistant to change; the therapy sessions

with C-suite executives about an of-the-moment crisis and ways it can be fixed; and the analysis of peers' strengths and weaknesses when it comes to a new project.