PRSA Ready To Bite The Big Apple

About 3,000 PR executives (from corporate, agency, nonprofit) will be swarming New York City this weekend to get in the sights before the PRSA's 2004 International Conference
Oct. 24-26. The three-day PR powwow, which is being held at the New York Hilton & Towers, will feature 150 professional development sessions grouped in three new tracks:
Issues Facing the Profession, Managing & Measuring and Strategic, Tactics, and Specialties. Keynote speakers include Ken Auletta, media columnist for The New Yorker, CNN's
yakmeister Larry King and real estate magnate and already withering on the network-TV vine ("The Apprentice") Donald Trump. The "Today" show's Al Roker will host the annual
Legends Luncheon on Oct. 25. For more information, go to (Look for more coverage of PRSA's conference in upcoming issues of PR News.)