PR’s Role In Hiring Top Communications Executives: Don’t Call Us, We’ll Call You

What do former NASA spokesperson George Deutsch, former FEMA director Michael Brown, former Notre Dame football coach George O'Leary and former Radio Shack CEO David Edmondson all have in common?

The word "former" in front of their titles for starters, but the reason for the prefix is really the icing on the cake: Each senior-level manager/executive became a "former" for lying on his resume

and getting caught red-handed, prompting firestorms of criticism and necessitating large-scale damage control by the PR team.