PR’s Reputation in New Economy Still Up for Grabs recently sent out a press release proudly trumpeting the company's third consecutive quarter of "narrowing losses." It's ironic to think that investors riding out the
country's greatest economic boom of all time might revel in this sort of air-spun proclamation. But such is the new economic order, in which PR practitioners regularly are called
on to position start-ups to be bought out on the strength of ethereal concepts, not old-fashioned products, services and earnings.