Proving Communications’ Worth: From Top-Down to the Bottom Line

For communications executives, it seems there could never be enough how-to articles, best-practices lists or strategic roadmaps about ways in which they can prove their worth to senior management (and clients, for that matter), and their positive impacts on brand value. The pressure to do so in quantifiable, tangible ways has made measurement the proverbial (and oft-clichéd) holy grail of public relations.