Product Placement: PR Practitioners No Longer ‘Waiting for the Deal’

E.T. was scarfing down Reese's Pieces in the '80s. Austin Powers
has to have his Pepsi, baby. 007 drives a new dream car in every
"Bond" film, and Tom Hanks would still be on that island if it
weren't for FedEx. Seinfeld drank Snapple, and the "Friends" are
wild about Pottery Barn.