Sandow Acquires Award-Winning NYC-Based Branding Agency Seesaw to Create New Branding Powerhouse

July 11, 2011 | 2:44 pm

PR Newswire

NEW YORK, July 11, 2011

NEW YORK, July 11, 2011 /PRNewswire/ -- Sandow (www.sandow.com) announces the acquisition of Seesaw, a leading full-service digital strategy and media agency built on brand development and product innovation, graphic and industrial design and full-service web, design and development. To mark this new transition, Seesaw, who counts AT&T, Benjamin Moore, Stila Cosmetics and Singer among their diverse roster of clients, will be re-branded as Wonder (www.findwonder.com).

(Logo:  http://photos.prnewswire.com/prnh/20110711/FL33088LOGO )

A strategic addition to Sandow's burgeoning portfolio of companies, Wonder strengthens and extends the marketing platform of the company, coming shortly after the recent announcement of the Sandow purchase of Materials Connexion and Culture & Commerce. The sale provides Wonder an opportunity to remain autonomous, while solidifying a foundation for growth and gaining new synergies across the Sandow platforms of marketing, media, experiential events and commerce. While Wonder will remain primarily externally focused, it will also provide a range of marketing services to support and enhance the Sandow brands.

"Wonder is a unique company that understands the value of innovation, which is why they will be a core asset to Sandow," said Adam I. Sandow, Chairman and CEO of Sandow Media. "This acquisition shows our commitment to expanding our presence within the branding, design and digital industry, and our integrated resources will lead to substantial agency growth under the leadership of Randy Herbertson and Chris Dowling."

"We are enthused to be joining Sandow at this key point in time in the development and expansion of both companies," said Randy Herbertson, President of Wonder. "We are deeply vested in Wonder's core branding proposition. Supported by Adam Sandow's innovative vision and the firm's resources, we will further build our external practice and create new levels of marketing excellence and collaboration with our sister companies."

"We have chosen the name 'Wonder' to mark this new chapter of our existence, as it represents the intelligence and humility that is at the core of great idea discovery, from breakthrough consumer insights and brand strategy, best in class design, to new to the world digital execution," continued Herbertson.

About Wonder

Based in the Chelsea district of New York City, Wonder was founded as Seesaw (www.seesaw.net) by Randy Herbertson and Chris Dowling in 2004, with the mission of closing the "brand gap" between brand planning and execution. Wonder integrates crucial business components to create meaningful, collaborative change and innovation for brands, companies and their strategic marketing partners. Wonder has an extensive portfolio of work spanning many industries, from Fortune 100 firms to start up brands. Wonder performs consumer insight work and facilitates executive workshops across the globe, creates comprehensive strategic and creative platforms, and possesses broad design capabilities that extend across print, packaging, product and environmental design. Wonder also provides full-service capabilities in digital design and development, 3-D, and video production.

About Sandow Media

Founded by Adam I. Sandow in 2002, Sandow is a leader in building multichannel, vertically integrated luxury brands. The company's foundation is built on identifying underserved markets, creating indispensable resources, and building influential consumer and trade platforms across marketing, media, experiential and commerce. Sandow's media platform includes the powerhouse print, digital and commerce properties under NewBeauty; Worth, the business and finance magazine for the ultra-affluent; Luxe Interiors + Design, the nation's largest network of luxury design magazines; Interior Design, the iconic publication serving the interior design industry; Surface magazine, the American voice of the contemporary luxury design world; and the Furniture Today Group, recently included in B2B Magazine's Media Power50.  Sandow's experiential and event marketing platform includes Gen Art, the beloved organization that engages consumer audiences and aligns brands organically with emerging talent in film, fashion, music and art.  Sandow's marketing platform includes Materials Connexion, a global materials consultancy with libraries in nine global markets, helping companies innovate through smart materials thinking and Culture & Commerce, a strategic design consultancy that develops high potential design opportunities for global brands and international designers.

Sandow has more than 400 employees nationwide, and offices in New York, Florida, Los Angeles and North Carolina.