Hawthorne Direct Celebrates Silver Anniversary

June 21, 2011 | 12:48 pm

PR Newswire

FAIRFIELD, Iowa, June 21, 2011

FAIRFIELD, Iowa, June 21, 2011 /PRNewswire/ -- Hawthorne Direct, the full service direct response television agency announces it has reached the milestone of celebrating its silver anniversary.  "I am very proud and gratified to celebrate our agency's 25th year this June," said Founder, Chairman & Executive Creative Director Timothy R. Hawthorne.

(Photo: http://photos.prnewswire.com/prnh/20110621/CG23742)

"When I started this business in June of 1986, it was just me and an assistant in a small remote office.  Now, we have nearly 100 employees nationwide, three regional offices inclusive of Hawthorne Direct Los Angeles, Hawthorne Salt Lake City and Hawthorne Fairfield.  We have a long list of brand name clients as well as emerging brand clientele.  It's very rewarding to know that we have had such a positive influence on the direct response industry and to see top brand name companies now enjoying the advantages of 'accountable' television media.  That was my vision from the start."

"I'm also pleased to be leading Hawthorne Direct alongside Director of Client Services Jessica Hawthorne-Castro.  Her background as a top literary talent agent in Hollywood has translated well to our needs.  Jessica is our next generation of Hawthorne Direct and with the key leadership of our executive team and dedicated staffers – I'm looking forward to another incredible 25 years to come.  Of course we will continue evolving and the mediums may change but many key principles will remain the same."

Hawthorne, who was the recipient of the Electronic Retailing Association's Lifetime Achievement Award in 2006, is known as the "Father of the Modern Infomercial".  His agency is responsible for establishing many of the standard best practices used in the DRTV industry, including coining the term, "Media Efficiency Ratio."

For 25 years, Hawthorne Direct has been a pioneer and leader in high-performance DRTV (direct response television) with well over $5 Billion in client sales for top brands and innovative entrepreneurs.  Timothy R. Hawthorne is a co-founder of the Electronic Retailing Association and author of "The Complete Guide to Infomercial Marketing" – a key publication of the industry.  He also serves on the Response Magazine Editorial Board and is a regular contributor to that publication as well as the Electronic Retailer.

Hawthorne Direct is a full-service direct response advertising agency, specializing in creative and production, Long and Short Form media buying, teleservices and fulfillment management, integrated marketing and videoactive™ initiatives.  Hawthorne is celebrating 25 years of excellence in direct response television. The agency is a founding member of the Electronic Retailing Association (ERA), the Direct Response Marketing Alliance (DRMA) and a valued member of the Direct Marketing Association (DMA) and DMA Broadcast Council. To learn more, call 641-472-3800, or visit www.HawthorneDirect.com.