Digitas Appoints Former OMD Executive Barbara Cipolla, as EVP, Chief Growth Officer

June 15, 2011 | 12:54 pm

PR Newswire

NEW YORK, June 15, 2011

NEW YORK, June 15, 2011 /PRNewswire/ -- Seth Solomons, Chief Marketing Officer of Digitas--the leading global integrated brand agency--announced today the appointment of Barbara Cipolla as EVP, Chief Growth Officer. Reporting into Solomons, Cipolla will lead business development efforts for Digitas USA.  

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"Barbara is an insight-centric strategist adept at creating integrated plans and driving organizational growth.  We're confident that she will continue to build on our marketplace momentum, deliver on our commitment to create and build Active Brands, and position us for more success in 2011 and beyond," said Solomons.

Barbara Cipolla, Industry All-Star and New Business Aficionado

Prior to Digitas, Barbara was an executive advisor working with brands on business strategy, brand positioning and media communications strategy.  Before consulting, she served as Chief Marketing Officer Worldwide, OMD/Omnicom Media Group (2009-2010) and spent 10 years at GroupM serving at MEC and then as President, MediaCom USA (2007-09).  In these roles, she delivered double digit growth for the agencies.

Barbara has over 20 years of experience working with a diverse portfolio of clients including automotive, financial services, consumer products and travel across all communications channels. Her career successes include developing new capabilities including retail and sponsorship practices at Mediaedge:cia, integrating digital expertise throughout client teams at MediaCom, and driving the marketing vision for OMD.

Barbara is a member of the Digitas North America Leadership Board.

Digitas Thrives in Industry with Innovative Research, Insights and Award-Winning Campaigns

Barbara's announcement comes on the heels of many industry achievements and honors for Digitas.

Digitas' most recent appointment as digital AOR for Chili's followed shortly by the agency receiving top honors in the CLIO and Effie awards.  Digitas was recognized in a total of 10 Effies, taking Gold and Silver in the "Best Media Idea" category.  The agency was also awarded three CLIO awards: the Grand CLIO, the CLIO Special Award for Facebook Integrated Media and the Gold CLIO for Interactive/Social Media.

Last week, the agency held its fourth annual NewFront, an online content marketplace where the Hollywood elite met with Fortune 100 marketers to create the next big digital hit. The event attracted over 250,000 live-stream viewers and an in-person audience comprised 50 percent of brand marketers.  Digitas clients were given a first look and unique access to the latest digital projects and insights, resulting in more than 60 meetings between leading brands and content creators to forge deals and foster ideas.

Digitas also recently released the research study "Affluence in America: The New Consumer Landscape." Additionally, the agency launched its second issue of Digitas Cache, an interactive publication and Digitas Trends, a forecast report with a list of 45 trends across six categories—culture, data, devices, media, mobile and social.

About Digitas

Digitas, the top global integrated brand agency, builds active brands for some of the foremost companies in the world.  With a deep understanding of their clients' customers' passions and behaviors, the agency combines media creativity, technology, creativity, analytics to ignite emotional bonds between people and brands. Digitas counts Agency of the Year honors from the Festival of Media, OMMA Magazine, Promo Magazine, BtoB Magazine, and Les Agences de l'Annee, France, and has been named to the Advertising Age Digital A-List among its many awards.

Digitas also operates the brand content platform, The Third Act:, producers of first and most well renowned event on digital content, The NewFront; the healthcare marketing brand, Digitas Health; and, Prodigious Worldwide, the world's only standalone, global digital productions company.

With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Razorfish, Digitas is a member of Publicis Groupe's VivaKi—a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.

Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services. Web site: www.publicisgroupe.com

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