Carabiner Communications Launches B2B Social Media and Video Service, Names Kathy Cabrera as Director of New Media

March 9, 2009 | 9:00 am

Award-Winning Graduate of UCLA MFA Film Program to Lead Agency’s New Offering to Help Clients Build Online Communities

ATLANTA, March 9 /PRNewswire/ -- Carabiner Communications, a public relations firm that serves start-up and fast-growth technology companies, today announced a new social media and video service, SocialConnectorSM, to help clients build and integrate social media tools and content into their online communications campaigns.

The firm has named Kathy Cabrera as director of new media to lead the rollout of the new service to clients and account teams. In her new role, Cabrera will help create new programs spanning online group building via LinkedIn®, Twitter and individually branded communities; blog monitoring and posting; and online video and podcast creation and distribution. Cabrera joined Carabiner Communications in March 2005 as an account director and writer. During her tenure, she attended the University of California, Los Angeles (UCLA) School of Theater, Film and Television’s Master of Fine Arts (MFA) in Screenwriting program and graduated in June 2008.

“The evolution of media and storytelling in the 21st century - from the advent of TV to YouTube today - has created a population of consumers who expect to be entertained with every click of their mouse. Now more than ever, as businesses struggle to get customers’ attention, they must tell a story that resonates, engages and entertains,� said Professor Richard Walter, Co-Chair, UCLA MFA screenwriting program. “As a graduate of the country’s top program in this art, Cabrera has used her creativity as a writer and business-sense as a producer to apply her narrative talents to the corporate world, and no one is better prepared, more creative or savvier than Kathy to help clients in the art of business storytelling.�

While attending UCLA, Cabrera was a finalist for the 2007 NAACP & NBC Screenwriting Fellowship and awarded the 2008 Young and the Restless Fellowship in Television. In 2008, she produced the short narrative films Forgive Us Our Transgressions and A Peacock-Feathered Blue; both of which will enter into the film festival circuit this year. In addition to being an active PR professional, Cabrera is also writing and developing several feature film screenplays. She also holds a Bachelor of Arts degree in communication studies from Canisius College in Buffalo, New York.

“We were thrilled at Cabrera’s interest to stay with Carabiner after obtaining her degree from UCLA,� said Peter Baron, founder and principal, Carabiner Communications. “The B2B world needs to communicate its messages to an on-demand audience. Whether in the form of ‘tweets,’ LinkedIn dialogue or videos, companies need to embrace social media’s multiple digital, audio and visual formats to build direct online connections. Cabrera’s storytelling talent, extensive knowledge of social media tools, and keen strategic skills will help shape programs that ensure our clients connect with online audiences.�

About Carabiner Communications

Carabiner Communications specializes in marketing and public relations services for start-up and high-growth technology companies. Having provided technology PR and marketing services since the early 1980s, the agency has over 500 product launches under its belt, enabling it’s professionals to quickly hook into the core of your business without the learning curve of other agencies. The Carabiner team is comprised of PR and marketing veterans who have hands-on involvement with a broad range of technology companies, from software and Internet solutions providers to healthcare IT, biotech and medical device firms. For more information, visit www.carabinerpr.com.