ASG/Grind Networks Partners with Adap.tv

June 29, 2011 | 4:52 pm

PR Newswire

SAN MATEO, Calif., June 29, 2011

SAN MATEO, Calif., June 29, 2011 /PRNewswire/ -- Adap.tv, the platform that makes buying and selling video advertising simple and efficient, and the Action Sports Group (ASG)/Grind Networks, the world's leading action sports and entertainment company, today announced a partnership designed to help build and grow ASG/Grind's vast network of premium online properties, including top-rated sites like SURFER Magazine, SURFING Magazine, DIRT RIDER Magazine, Skateboard.com and GrindTV.com.

Adap.tv for Publishers, a comprehensive suite of video monetization tools, provides ASG/Grind Networks with improved capabilities to effectively manage its video advertising business and optimize its demo-rich inventory across multiple ad sources, including the Adap.tv Marketplace. The new partnership offers the extreme sports publishing giant the ability to successfully implement and schedule direct and sponsorship sales of pre-roll campaigns, while simultaneously connecting with hundreds of Marketplace buyers to optimize its entire inventory.

According to Q1 2011 data from the Adap.tv Marketplace, sports ranked as one of the top five content categories for ad spending. "With more than half of our U.S. demographic falling within the most desirable audiences for advertisers, we need a full spectrum provider with the technology, speed and service to keep us on the cusp of every innovative trend in video," said Greg Morrow, vice president of digital, ASG/Grind Networks. "Adap.tv's custom integration gives us the precision control over inventory we need to effectively manage our business and strengthen our competitive advantage."

"We see a lot of demand from blue chip advertisers for the type of valuable content that ASG/Grind Networks offers. We also understand that video advertising brings its own set of unique challenges for publishers in regards to forecasting, trafficking and managing campaigns," says Henk Van Niekerk, vice president of business development, Adap.tv. "We look forward to working with ASG/Grind Networks and helping them develop business solutions that enable them to successfully capitalize on buyer demand and be a leading force in online action sports publishing."

ASG/Grind Networks is the latest premium publisher to join Adap.tv, the third largest video ad property as measured by comScore. Adap.tv grew at a quarterly average of 62 percent in 2010 and their meteoric growth continues with the addition of 957 new placements in Q1 of 2011.  

About Adap.tv

Adap.tv builds the technology that makes buying and selling video advertising simple and efficient. The company's products – Adap.tv for Advertisers, Adap.tv for Publishers and the Adap.tv Marketplace – work in harmony to connect video advertising buyers directly to sellers on a single platform. The Adap.tv Marketplace is the industry's largest video marketplace for premium publishers and brand name advertisers, with over 5,200 sites selling inventory and hundreds of campaigns running daily. Based in San Mateo, CA and with sales offices in New York, Los Angeles, Chicago, Seattle and London, Adap.tv is privately held and backed by Bessemer Venture Partners, Gemini Israel Funds, Redpoint Ventures and Spark Capital. For more information, please visit http://adap.tv/.

About Action Sports Group/Grind Networks

Reaching more than 10 million enthusiasts, Source Interlink Media's Action Sports Group (ASG)/Grind Networks is the dominant force in the action sports and adventure sports arenas. In addition to publishing leading lifestyle publications such as SURFER, SURFING, SNOWBOARDER, SKATEBOARDER, BIKE, PAVED, POWDER, ATV RIDER, DIRT RIDER, CANOE & KAYAK and SUP Magazine, Source Interlink Media's ASG/Grind Networks delivers a cutting-edge network of properties including Newschoolers.com, The Bubble on MSN, Fantasy Surfer, events and video programming. For more information, please visit www.grindmedia.com.  

About Source Interlink Media, LLC  

Source Interlink Media, LLC, a subsidiary of Source Interlink Companies, Inc. is the premier source of special interest media in the United States. With more than 70 targeted publications, 90 web sites, 800 branded products, 65+events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The division's strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.